Hello and thanks for watching!
So, a bit about me…
I’m a Melbourne based video advertising Director & Copywriter of TVCs and online adverts including: digital campaigns, branded content, micro-documentary, messaging promotions, animation and corporate storytelling.
Adept at scripting, developing and directing concepts from simple briefs into compelling video content. Equally assured at bringing existing creative concepts to life on screen with a collaborative production approach.
I believe that the best creative outcomes result when sharp, ambitious minds come together in a positive environment, with a common creative goal. All film productions should be about the destination AND the journey.
From idea to sign-off, I am well equipped to take on the multi-faceted challenges that advertising throws down. With extensive experience across both traditional TVCs and digital content production; I bring an agile, affable and can-do approach, ensuring campaigns reach their potential with full creative care and maximum production value.
I’m particularly drawn to comedy, micro-documentary or anything with a potent narrative to convey. Other categories include: automotive, lifestyle, tourism, sustainability, sport, testimonials, stylised interviews and more!
As a copywriter, I devise strategic creative concepts into innovative, audience-led film campaigns across many genres.
Above all, I delight in helping brands tell meaningful stories, elevate their concept or showcase their message to consistently deliver compelling video campaigns that impact and influence target audiences.
I look forward to any opportunity to make great ads with you, see where our synergies lie or just talk turkey, so please feel free to get in touch. For additional info and credit examples please click on my CV link below.
Cheers,
Charlie
